RedTech Newsletter 27 August 2026
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| Inside Podcasting: Telling the story where it leads
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The best investigative podcasts do more than grip listeners — they reward them with discovery. The Observer’s Chloe Hadjimatheou reveals how structure, editorial friction and calculated risk turn deep reporting into compelling audio. |
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Flightpath develops Automation Playbooks for podcast ads |
It applies publisher-defined rules when DAI platforms lack the necessary delivery controls
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| Media company WaterStone takes Salem Media private
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The broadcaster plans further investment under private ownership |
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Nostalgie expands visual radio programming on LN24 |
The Belgium broadcaster’s full show line-up is now on the French-language news TV channel |
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swXtch.io promises upgraded network at IBC2026 demo |
Global SRT Distribution evolves swXtch.io’s earlier SRT routing technology
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Butler/Till and iHeartMedia complete agentic audio ad campaign |
The companies claim the AI-led buy could point to a new trading model for radio
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| Genelec names recipients of 2026 AES Foundation scholarships
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The grants support emerging work in assistive listening technology and audio education
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Good to Great Lesson #25: Know your market. Own the moment |
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Great stations know not only what is happening locally, but how their communities feel
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| London Podcast Festival returns with live shows and global livestreams
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The live shows and podcasts span comedy, film, current affairs and audio drama
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Studies link audio audiences with higher AI engagement
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Radio and podcasts could be valuable channels for AI brands seeking engaged audiences
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| Beasley Tampa schedules “Maxima” concert for September
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The music-based event serves Tampa Bay’s Hispanic community
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Swiss Radio Day, Aug. 27, Zurich |
Radiodays Asia, Sept. 1—3, Jakarta |
London Podcast Festival, Sept. 3–13, London |
IBC2026, Sept. 11–14, Amsterdam |
Podcast Movement 2026, Sept. 14–18, New York |
IAB Podcast Upfront, Sept. 16, New York |
Cabsat 2026, Oct. 5–7, Dubai |
NAB Show New York, Oct. 21–22, Javits Center, New York |
WorldDAB General Assembly and Summit, No. 18–19, Vienna |
Radio TechCon 2026, Nov. 23, London |
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RedTech International SAS 250 bis boulevard Saint-Germain
75007 Paris
France team@redtech.pro |
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